How To: SEO Content Creation

August 25, 2018

You’ve seen these three letters before and it’s okay if you have no idea what it means: SEO. Short for ‘search engine optimization,’ having SEO content creation in your website could be the difference between a stranger and a loyal user. It’s important to have SEO content creation because these key words and phrases you implement on your website is what allows search engines, like Google, to show your content before others.

SEO Content Creation Can Take Practice

At its core, it means using words and phrases in the copy of your website. For example, if your content deals with cars, make sure you have unique keywords and phrases so that a search engine can show your content before your competitors. The word ‘car’ alone would not be a good SEO word to use because it is too common. However, using the phrase ‘problems with car window’ can help search engines deliver your content with this phrase to a customer who is looking to fix their car window. Knowing which unique keywords and phrases is the trick. These are usually discovered through a process called Keyword Research.

 

Why Use SEO Content Creation?

To put it quite simple: consider SEO as free advertisement. If you’re using SEO well and plugging it into your content, Google will pull up your page on their results before your competitors. A user looking for “gluten-free cupcakes in Philadelphia” will see your cupcake-related content before anyone else’s – and you didn’t have to pay for it! As opposed to paying for Google Ads or other advertisements. SEO will help your budget as an organic way to get people to your website.

Need more proof? According to Moz, “for every click on a paid search result, the organic results generate 8.5 clicks.” Imagine that! All because you implemented SEO content creation into your website.

 

How Often Should You Use It?

Incorporating SEO content creation into your website, blog, and articles should become second nature after you start using it. Disclaimer: you won’t see results overnight. It’ll take a while before a search engine recognizes your website as one that should be shown to users first. However, it’s a marathon, not a sprint. It’s best to add new content at least every 21 days. This maintains your website as relevant and fresh.

 

The more you implement SEO into your content the more search engines will know what your content is about. If your content is solely dedicated to mountain bikes, and you use SEO phrases about mountain biking into the copy of your website, search engines over time will bring up your website first for other users searching for ‘mountain bikes.’ More SEO means Google will associate your content with what people are looking for.

 

Most importantly though, when you are looking to update new content, make sure it is original and not copied from anywhere. If you do copy, search engines might pull up your competitor’s site over yours for not having original content. Google can also penalized your site if it recognizes that you copied from somewhere else; it knows where the original content came from. The more unique your content, the better.

 

Where to Use SEO

Now that you understand why it’s important and how often to use it, where exactly do you put SEO in your website? An easy way to start is to utilize blogging on your website. It’s an ideal space to let your audience know about new products, your thoughts, general news, etc. Having articles on your blog in your website is the easiest place to insert SEO phrases.

 

Another way to use SEO on your website is quite literally, throughout your website. Keep SEO keywords and long-tail phrases in mind when you are writing the headline of a service page. The text in an ‘About Me’ section, and all your product descriptions. The more you include it throughout your website, the better search engines will know that your website is the expert on a certain topic.

 

I Used SEO in My Website - Now What?

Once you’ve used SEO phrases and keywords throughout your website and your blog, now what do you do? It will take a while for Google to pick up your content to show to users so go ahead and be proactive about it. If you just posted a brand new article about how a certain type of bait that you sell will help you be more successful at fishing, post it on social media.

 

Posting your content on social media is another way of free advertisement, even if it requires extra work. It is a great way for your audience to not only see what kind of content you have, but gain interest in your business. If users start clicking on your content from social media and engage on your blog and/or website, it lets search engines know that your content is popular. Your content will start appearing organically in user’s online searches.

 

Using social media to promote your SEO content creation can also help you gauge what your audience likes and doesn’t like. For example, if you start out by talking about your fishing bait products and see an increasing trend in sales and clicks, you’ll know to keep posting about it. If it takes a negative toll, consider promoting something else that is on your website. Either way, it’ll help you and your website evolve into an experience that is positive for both you and your users.

 

What If I Still Have No Clue To Do?

If writing and incorporating the SEO content creation into your website isn’t your strong suit or something you want to have to worry about, no worries! Perfectly Optimized has SEO content writers on staff to make sure both your content and your website are successfully incorporated into search engines and show up on user’s mobile devices and laptops. They will write and optimize your content with SEO, add pictures, and submit content to search engines like Google to ensure your website is being used to the fullest. They will make sure you have a constant flow of unique, fresh content for your site so your SEO can be successful. Contact us today to ask about our SEO content creation services!

 

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